Recent search engine updates have changed the way internet marketing agencies work toward optimization. At The LJ Company, our approach to search engine optimization is a little different than most SEO agencies. We share great ideas by being scientific, strategic, transparent, and proactive. These are the core principles we live by. It’s how we share great ideas and how we keep great businesses like yours in the spotlight.

Scientific SEO

We use the most advanced SEO tools to make search engine optimization a science. We have even created some of our own SEO tools because we felt a few things were missing.. All the SEO tools we use make search engine optimization a more scientific process. They help us share the great ideas that founded our clients’ businesses.

Because SEO is constantly evolving, we know we can’t rely solely on 3rd-party research and tools. For this reason we have built our own tools and conducted our own correlation studies. All of these efforts turn internet marketing into a science.

Strategic SEO

Every business is different, as is every website. Cookie cutter SEO “packages” simply don’t work because they assume that the same approach will always solve the same problems. At The LJ Company, we work with you to establish a reasonable marketing budget and then lay out a customized strategy, following general guidelines, that use related tactics to fit your unique business needs. We look for the lowest hanging fruit first in order to get our clients the very most out of every dollar they spend.

Proactive SEO

As an SEO agency, we are the internet marketing “agents” for our clients. This means we have the power to act rather than react. We are proactive in our efforts to preempt internet marketing shifts such as search engine algorithm updates. We accept responsibility for our actions, the good and the bad. “Agency” doesn’t just describe what we are, it’s also a synonym of “proactive.” At The LJ Company, our approach to search engine optimization is proactive.